ROLE

Creative Direction: Art & Copy

FOR

Social Media Campaign

The #puerTORICOS campaign was a social media initiative designed to showcase the freshness of To-Ricos' chicken, while celebrating the strong connection between To-Ricos and the people of Puerto Rico.

The campaign's name, #puerTORICOS, cleverly merged "Puerto Rico" and the brand name, creating a unique and memorable hashtag. This allowed us to pay tribute to the local culture and position To-Ricos as an integral part of the island's culinary heritage.

Furthermore, the campaign went beyond promoting To-Ricos itself. We used the opportunity to support small local businesses that play a vital role in Puerto Rico's economy. By featuring these establishments in our content, we showcased their collaboration with To-Ricos and encouraged support for the broader community.