Hi, I’m Zai.
I am a multicultural Senior Art Director and bilingual Copywriter originally from Puerto Rico with over 10 years of experience. This includes managing small teams and collaborating with brands from diverse industries. I take pride in my ability to lead and guide teams towards creative excellence and successful project outcomes.
My biggest passion lies in coming up with creative ideas and strategies that are impactful and effective. As an “idea hunter,” I thrive on paying attention to details, assessing risks, and a constant pursuit of standout ideas. My aim is not only to differentiate brands from the competition but to also drive them towards tangible results.
I am proud to have worked with clients such as T-Mobile, Huggies, K-Y, Durex, Pediasure, Pedialyte, Special K, Danone, McDonald’s, Advil, Glade, Borden, Red Lobster, NYX Cosmetics, Bombay Sapphire, among many others.
What's my goal? To create meaningful and long-lasting connections between brands and consumers while driving engagement and loyalty.
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Awards and Recognitions
Gold
2021 – #estoPROMete: Tu Prom Virtual 2020
ADDY Award – Caribbean Advertising Federation
Social Media Campaign
2015 – Haití se Pone de Pie: 4 Años Después
Festival Cúspide
Cúspide Film / Internet
Silver
2022 – Experiencias Danone
ADDY Award – Caribbean Advertising Federation
Social Media Campaign
2022 – Experiencias Danone
ADDY Award – Caribbean Advertising Federation
Interactive Branded Content & Entertainment
2019 – Para Todo Tipo de Dolor Advil Puerto Rico
SME Digital Awards
Best Video Execution
2019 – Para Todo Tipo de Dolor Advil Puerto Rico
SME Digital Awards
Best Use of Content Marketing
2018 – Borden Home Chef
Borden Puerto Rico
SME Digital Awards
Best Online Promotion
2016 – ¡Pregúntale a Papo!
T-Mobile Puerto Rico
SME Digital Awards
Best Integrated Campaign Led by Digital
2015 – Haití se Pone de Pie: 4 Años Después
Festival Cúspide
Cúspide Film / Craft
2015 – La H Suena by Haití se Pone de Pie
Festival Cúspide
Cúspide Imagen
Bronze
- 2021 – Special K #YoSoy
- WINA Festival 2021
- Content – Influencer/Celebrities
2020 – #estoPROMete: Tu Prom Virtual 2020
FePi Online 2020
Special FePI Online 2020: COVID-19 Social Media & Influencers
2016 – ¡Pregúntale a Papo!
T-Mobile Puerto Rico
SME Digital Awards
Best in Social Media
2015 – La H Suena by Haití se Pone de Pie
SME Digital Awards
Best Digital Execution of a Social Responsibility Campaign
Other Awards
2014 – Suncoast EMMY® Award
Haití se Pone de Pie: 4 Años Después
The National Academy of Television Arts & Sciences
Public/Current/Community Affairs
As Seen On
LatinSpots #162 Especial Puerto Rico
