ROLE

Creative Direction: Art & Visual

FOR

Influencer Marketing Campaign

For the launch of Kellogg’s Komplete cereal we created an influencer marketing campaign that focused on what Puerto Rico and the Dominican Republic does best, music and flavor.

We partnered with 3 local artists/musicians and tasked them to create their own Komplete jingle and music video using cereal sounds as their inspiration.

In order to amplify the campaign we created sampling activations, point-of-purchase material and ran Spotify ads.

The three music videos garnered more than 66.9k views on Instagram in a span of 2 months.