ROLE

Creative Direction: Art & Copy

FOR

Social Media Campaign

We developed and designed a compelling social media campaign for Puerto Rico and the Dominican Republic, centered around Special K's empowering #YoSoy (#IAm) movement.

Our strategy included: leveraging influential personalities, an Instagram filter, and Facebook videos. Our primary goal was to connect with and inspire Puerto Rican and Dominican women ages 20-40+, while effectively communicating the myriad benefits of Special K products. Through this campaign, we sought to foster a sense of empowerment, celebrating the uniqueness and individuality of women in the region.