[Zai]gret Canals

Danone North America

Leading food and beverage company, offering a wide range of dairy and plant-based products.

ROLE

Creative Direction: Art & Copy


FOR

Influencer Marketing Campaign

Danone North America entrusted us with the creation of an influencer marketing campaign to showcase and create brand awareness of their diverse range of yogurt brands.


We carefully matched each brand with a relevant influencer who embodied the essence of each product. By partnering with them, we curated unique experiences that encapsulated the essence of each of their brands.


Our campaign went beyond the influencers themselves, allowing their followers to join in on the journey. Through valuable tips, engaging workouts, and shared laughter, we brought followers closer to their favorite influencers while simultaneously deepening their relationship with Danone.


🏆 Silver Award 🏆

Social Media Campaign

ADDY Award

Caribbean Advertising Federation 2022

🏆 Silver Award 🏆

Interactive Branded Content & Entertainment

ADDY Award

Caribbean Advertising Federation 2022

👏 Shortlist 👏

Influencer

SME Digital Awards 2022




Campaign Case Study

YoCrunch IGTV

Oikos IGTV

Light + Fit IGTV

Danimals IGTV

Silk IGTV

Two Good IGTV

Activia IGTV