ROLE

Creative Direction: Art & Copy

FOR

Virtual Event

During the challenging year of 2020, the world grappled with the far-reaching effects of COVID-19, and Puerto Rico faced additional hardships with devastating earthquakes and storms. During my time at Blend Marketing Solutions, I had the opportunity to spearhead a campaign that made a meaningful impact on the lives of graduating high school students.

Recognizing the disappointment faced by thousands of students who couldn’t celebrate their graduation or senior prom, we wanted to make a difference. This led to the conceptualization of #EstoPROMete (This is PROMising 😉) campaign. This groundbreaking initiative aimed to provide students with a unique opportunity to celebrate their achievements in a safe and memorable way.

By harnessing the power of social media, we organized the first-ever virtual senior prom in Puerto Rico. The event was broadcast simultaneously on popular platforms like Facebook, Instagram, Zoom and YouTube, ensuring widespread reach and engagement.

The #EstoPROMete campaign was a resounding success, bringing together graduating students from across Puerto Rico to dress up, dance, and connect with their peers virtually. It offered a platform for them to experience the magic and joy of prom night, despite the challenges faced during these unprecedented times.