ROLE

Sr. Art Director

FOR:

Content Videos

Developed and executed the concept, idea, and art direction for a series of engaging content videos for Facebook, aimed at establishing a strong connection between the audience and the Advil brand. Recognizing that most OTC pain reliever content can be perceived as mundane, our objective was to create a cultural bond with Puerto Ricans by tapping into our shared tendency to express ourselves with colorful language when experiencing pain. In fact, studies have demonstrated that swearing can actually help alleviate pain.